ORDINARY FITS is a Japanese brand of unisex daily wear . The brand was launched by designer Makoto KODAMA in 2008 in Kojima, Okayama.
In vintage items like denim, work wear or military uniform, rationality and irrationality coexist in perfect harmony. We can feel a sense of "loveliness" in such items from the past.

ORDINARY FITS updates this feeling to suit the modern mood and produces the items capitalizing the best modern manufacturing techniques in Japan.
The result is not a replica of anything else, but genuinely a collection of ORDINARY FITS. It will be part of your wardrobe for the next 10 years and it may become something to call future vintage. This is our wish and also the meaning behind the brand name.