So there was Mike Graham climbing Yosemite in the 70’s, hangin’ out with some climbing buddies who decided to do the first clean all-Italian ascent of Half Dome.

Except they weren’t Italian, so they changed their names turning Graham into Gramicci and the name stuck. Mike used the name Gramicci for his authentic climbing gear and original clothing brand, which really took off in ’82 when Gramicci pioneered the first ever climbing pants and shorts with crotch gussets and built-in nylon belts to allow freedom-of-movement.

Millions of Gramicci pants, shorts and tops have been worn on the world’s most legendary rock climbing routes from El Capitan to Wharepapa to Kalymnos.